Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show.

Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.