Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.
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Published 04/26/24
Lindsey Cameron, Wharton Assistant Professor of Management, joins the show to discuss the gig economy and how it pits customers against workers.
Hosted on Acast. See acast.com/privacy for more information.
Published 04/25/24