Seth Godin is an entrepreneur, best-selling author, and speaker. He has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). Most recently, he organized the all-volunteer community project, The Carbon Almanac. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.  He addresses the question of “What Could Possibly Go Right?” with thoughts including: The Carbon Almanac project and book, is “a powerful tool to help us create change, right here and right now”That humanity finds ways to solve problems and live with situations, and perseverance is our best (and only) optionThat we're not just in the audience; we're participants with powerThe Rogers Curve of idea adoption and how it applies to activismThat systemic change will come not from solo personal action, but from organizing groups toward common goalsResources Book: The Carbon Almanac: It's Not Too Late (2022) thecarbonalmanac.orgSupport the showComplete Show Notes