"What Gives" invites you to explore the remarkable journey of Jeff Berding, Co-CEO of FC Cincinnati, as he shares insights from his diverse career spanning sports management, community engagement, and leadership. Join host Erin Satzger for an in-depth conversation with Jeff Berding, a fifth-generation Cincinnatian whose visionary leadership has propelled FC Cincinnati from a USL franchise to Major League Soccer prominence. Discover the strategic decisions and personal experiences that have shaped Berding's trajectory, from his tenure with the Cincinnati Bengals to his pivotal role in founding and growing FC Cincinnati. Gain firsthand insights into the challenges and triumphs of building a successful sports franchise, culminating in the opening of TQL Stadium in 2021. Format: Host Introduction: Erin Satzger sets the stage for the episode and introduces Jeff Berding.Guest Introduction: Dive into Jeff Berding's background, highlighting his achievements and contributions to the sports industry.Journey Overview: Jeff shares key moments and milestones from his career, from his time with the Cincinnati Bengals to the founding of FC Cincinnati.Building FC Cincinnati: Explore Berding's role in transforming FC Cincinnati from a USL franchise to a Major League Soccer powerhouse.Leadership Lessons: Learn from Berding's leadership philosophy and strategies for success in sports management and community engagement.Q&A: Erin engages Jeff in a lively Q&A session, covering audience questions and additional insights.Closing Remarks: Erin wraps up the episode, emphasizing key takeaways and teasing future episodes.