I’m joined today by a living legend, Tarek Nour, who single-handedly revolutionised the advertising world in Egypt and the Middle East at large. He made household names out of major brands with catchy jingles and his signature voice-overs. Today Tarek is semi-retired, active in some aspects of his business but also able to take a bird’s eye view of the industry, his life and Egypt.  We also have more from Tarek in a bonus episode exclusively for our members coming out next week. You can subscribe in Apple Podcasts to get this bonus episode, and early access to future episodes of the season as well! This episode is brought to you by: Sodic, celebrating 25 years of creating timeless places EFG Hermes One, your one-stop gateway to investment Learn more about your ad choices. Visit megaphone.fm/adchoices