Morten Winther is a lead UX designer originally from Denmark but now in the Bay Area. He approaches design strategically and strives to ensure the future doesn't turn into a Sci-Fi dystopia. Morten's worked as a UX consultant and collaborated with organizations like Amazon, Absolut Vodka, and the Danish government, and he's currently shaping the future of mobility at Volkswagen Group Innovation. In this episode, we talked about: Things to consider to become a sustainable lead design companyResearch and Development designMorten’s role in VW Group Innovation Center CaliforniaCreating bold new ideas - sort of mobility and automotive for the Volkswagen, Audi, Bentley, Lamborghini, Bugatti and Porsche brands.Voice designCreative confidence & imposter syndromeMorten’s mentorship life at ADPlistWhat is a good design?And MUCH MORE! Links and Resources: https://www.linkedin.com/in/mowinther/ https://mortenwinther.dk/ Best Interface is No Interface - https://amzn.to/3F19Idj Erika Hall, Mule Design: https://muledesign.com/blog