Katie Swindler is a human-centered design strategist with 15 years of experience. Originally educated as a theatre director, her creative approach combines storytelling and technology, emotion and utility to enable brands to connect deeply with consumers and fulfill real human needs. Author of the book Life & Death Design, published by Rosenfeld Media in January 2022, which looks at what life-saving technology can teach us about designing for the human stress response. She’s an experienced presenter who has spoken on UX topics internationally at industry events such as SXSW Interactive, IXDA, 4A’s and PUSH. In this episode, we talked about: Katie’s role in AllstateDuties as a head of design strategy for the Innovation DepartmentHow did Katie start in design?The transition from theater to design careerKatie’s book: Life & Death DesignAnd MUCH MORE Links and Resources: https://www.linkedin.com/in/katieswindler  http://www.katieswindler.com  https://twitter.com/katieswindlerux  https://www.lifeanddeathdesign.com