Isabela Freire is a Luso-Brazilian digital designer & art director driven by technology and art. She is currently the Design Team Leader at Arduino, the world’s leading open-source hardware and software ecosystem. The Company offers a range of software tools, hardware platforms and documentation enabling almost anybody to be creative with technology.  Isabela believes in design as a lifestyle.  Episode highlights:  Isabela’s backgroundSome of the most impressive stats of ArduinoBig companies and enterprises using ArduinoIsabela’s role in Arduino there and what are some of the products she works onIsabela on leading a team of 10 designersIsabela on working and living in ItalyWhere's the revenue coming from?What are some of the best practices in designing for Arduino?Designing tools for interface designersPek asks Isabel: What are some of the Arduino devices in Isabela’s home that she’s using to control something?What Isabela loves the most in working with Arduino?How Isabel navigated her career and ended up working in Arduino?And much MORE! Links: Connect with Isabela https://www.isabelafreire.com/  https://www.arduino.cc/  Instagram: @isabela.fre Twitter: @1sabelafreire Here are some books Isabela suggest for designers who are starting: AlfaBeta by Aldo Novarese (recently re-edited by the Turim based Archivio Tipografico) for a historic overview and deep dive into Italian typeType: A Visual History of Typefaces and Graphic Styles collection from Taschen. A thorough archive and eye candy bookThinking with Type by Ellen Lupton is a must for anyone who wants to approach typographyRuined by Design by Mike Monteiro, fellow Portuguese designer who puts into perspective our responsibility as designers and ethicsSusan Kare Here are some of the Arduino products they've talked about: Arduino Starter Kit: for the first approach to Arduino and programmingArduino Opla IoT Kit: everything you need to create an IoT project very quicklyArduino Cloud: our cloud-based platform to control the world around you by creating Things and dashboards and code online