Koji Pereira is the Head of Design for Lyft Business. He creates products for organizations, companies, healthcare systems for employees, collaborators to get rides for their employees. Koji grew up in a poor family of five siblings, one mother, and had no father figure. He was the first among all of his siblings to go to have studied for college. For a college program, Koji took up Fine Arts, which soon led him to Graphic Design.  Since then, he has worked in Google and led Design for Files by Google from 0 to 1/2 billion MAU, and launched many products- including Camera Go, Android TV Data Saver, and Google Spaces. He also taught Design around the world in schools like Harbour. Space in Spain and PUC Minas in Brazil. Today, Koji has over 20 years of experience in the Design field. He leads a team of designers, building new products for business transportation. Koji also hosts Cells and Pixels Podcast with Product and Design leaders. In this episode, we talked about: ⦁         What is Lyft Pass? ⦁         Koji's background: Growing up in Brazil ⦁         What does it mean to focus on the discovery side of a new product? ⦁         About the Google brand and work experience ⦁         Koji shares his learning and insights for designing ⦁         About diversity and the Latin community   Get in touch with Koji: ·       Koji's LinkedIn: https://www.linkedin.com/in/kojieumesmo/ ·       Listen to Koji's Podcast: https://anchor.fm/cellsandpixels/