Today Greg is joined by Jay Clouse of Creator Science. In this episode, Greg and Jay talk about the upsides of cohort-based courses and what strategies Jay uses to achieve his 95% retention rate.  ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIAL:Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE:Production Team:https://www.bigoceanpodcasting.comJay Clousehttps://twitter.com/jayclousehttps://creatorscience.com/ SHOW NOTES0:00 - Intro5:40 - How Jay studies top creators 12:10 - Courses vs. Membership Community19:30 - How Jay attracts audiences24:20 - The secret dividends of viral posts30:40 - Being a distributor vs. being an artist43:30 - Why retention is the golden metric