Today Greg is joined by New York Times Best-Selling Author, and Instagram Celebrity Yung Pueblo, whose real name is Diego Perez. In this episode, Greg and Diego talk about building an audience through meaningful writing, turning it into books, and using that influence to build companies that expand the vision expressed in writing that got it all started.  ►►Subscribe to Greg's weekly newsletter for insights on community,creators and commerce.You'll also find out when new and exclusiveepisodes come out from Where it Happens. And it's totally free. https://latecheckout.substack.com FIND ME ON SOCIALTwitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODEProduction Team:https://podflow.comDiego Perez / Yung Pueblo:https://yungpueblo.comhttp://instagram.com/yung_pueblo SHOW NOTES02:45 - What compassionate venture means.06:01 - How he thinks of each of his businesses - books, social media and venture capital09:19 - How he thinks about building on other social platforms versus email?12:45 - Comparing his business's structure to other writers' structures.16:00 - Social media entrepreneurs he looks up to.18:47 - Should I write a book?21:54 - A comparison of getting published and self-publishing.25:04 - The importance of the pen name Young Pueblo.40:00 - How to learn meditation.