Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange. They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI. ►►Subscribe to Greg's weekly newsletter for insights on community, creators, and commerce. You'll also find out when new and exclusive episodes come out from Where it Happens. And it's totally free. https://latecheckoutstudio.ck.page/ FIND GREG ON SOCIAL:Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ TikTok: https://tiktok.com/@gregisenberga LINKS FOR THIS EPISODE:Production Team: https://PodFlow.com ERIC RIES:Eric Ries's Newsletter: https://theleanstartup.com Long-Term Stock Exchange (LTSE): https://ltse.com Lean Startup Corporate Training and Events: https://leanstartup.co X: https://twitter.com/ericries LinkedIn: https://www.linkedin.com/in/eries/ TIMESTAMPS:00:34 Concept of AI companies being funded differently 02:06 Longevity of wrapper AI startups and platform wars 07:16 Benefits of creating viral startups 11:07 Idea of buying non-AI startups and adding AI capabilities 14:08 Approaches to quickly understand customer needs in a new space 21:41 Eric's point about companies doing the right thing and the importance of trust 36:23 First Business Idea: Religion startup - HQ trivia meets a church 37:08 Second Business Idea: Social network for gig workers 38:31 Third Business Idea: AI accountability bots