Today I'm joined by Late Checkout’s Chief Operating Officer Theo Tabah and Operating Partner Jordan Mix. We talk about the importance of trust in business, our main takeaways from 2023, and six juicy startup ideas you can steal for 2024.  📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. FIND ME ON SOCIAL Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ LINKS FOR THIS EPISODE Theo’s socials: X: https://twitter.com/TheoTabah LinkedIn: https://www.linkedin.com/in/theotabah/ Jordan’s socials: X: https://twitter.com/jrdnmix TIMESTAMPS: 00:00 Intro 01:28 Why trust is the key to business success 08:44 Productized partnerships 11:40 How Greg and Jordan met on X 17:40 Finding out what fuels you 21:51 Scalable consulting 25:31 Greg’s biggest regret of 2023 30:16 First business idea: Locket for creators 37:42 Second business idea: Apple Vision Pro bars 45:10 Third business idea: A multi-industry fitness product  49:47 Fourth business ideas: Neighborhood work clubs 58:02 Fifth business idea: Cup of sugar, an app to meet your neighbors 01:02:44 Sixth business idea: Right hand, assistance for solopreneurs