I'm joined by Noah Kagan, CEO of AppSumo. We talk about how to build products people love, how he lost $1M for not listening to customers, how to find the best business ideas in 2024, and more. 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/ 70,000+ people are already subscribed. 🪄 The CastMagic team reached out to me and wanted to give you a free month of Castmagic with the code Greg100. You can check out https://get.castmagic.io/l953mvcu8yiv to learn more about how to automate your content with AI using CastMagic. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND NOAH KAGAN ON SOCIAL X/Twitter: https://twitter.com/noahkagan LinkedIn: https://www.linkedin.com/in/noahkagan/ Episode timestamps: 00:00 Why you should test your business ideas first  00:43 The importance of differentiating your brand 02:07 Best opportunities for entrepreneurs in 2024 06:41 Using content creators to grow your business 08:28 The impact of AI in the workplace 10:15 Platforms to streamline the hiring process 12:40 Why you don’t need to innovate everything 18:43 Tips for hiring A-players 22:55 How Noah lost $1M 27:08 How Greg built the largest real-time stock market 29:43 How to build million-dollar businesses in 2024 33:50 Dealing with rejection in business 37:55 How to decide if a project is worth pursuing 45:58 How to find the best business ideas