I'm joined by Soren Iverson, Designer at Cash App and the indisputable idea machine of the internet. We talk about building products that spread like wildfire, how to test business ideas before launch, how to build a memorable brand, and more.  🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel: https://www.communityempire.co/ 🎯 To build your own portfolio businesses powered by community you might enjoy my membership. You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more! Spots are limited. https://www.skool.com/community-empire-6150/about 📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com 70,000+ people are already subscribed. FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SOREN ON SOCIAL X/Twitter: https://twitter.com/soren_iversonLinkedIn: https://www.linkedin.com/in/soreniverson/ If you enjoy the podcast, consider leaving a review to help others discover the show :) Episode Timestamps 0:00 How to build better products01:42 Best ideas for hardware/physical products in 202416:31 How to test your product ideas23:11 How to build an appealing brand31:20 Digitizing the real estate experience42:22 Best startup opportunities in the design space53:45 Where to find Soren