Sales forecasting is critical for retailers and restaurants. Paul Sill, the head of the Visionary Insights Group at JLL, explains how forecasting models are built and used. The episode also explores how internal and external data, including customer demographics, competitor data, and mobile data, are incorporated into predictive models to assist retailers in making informed real estate decisions. James Cook is the Director of Retail Research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: [email protected]  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.