Giuseppe Stigliano is co-author of the new book “Redefining Retail: 10 Guiding Principles of a Post-Digital World.” With a Ph.D. in Marketing and Economics, he has co-authored influential business books with international guru Philip Kotler, such as 'Retail 4.0', 'Onlife Fashion', and 'Redefining Retail'. He highlights the necessity for retailers to adapt to changing consumer needs, the evolution towards an 'OptiChannel' strategy, and the role of new technologies such as AI in shaping the future of retail. Key insights include examples of successful retailer transformations, the blending of digital and physical retail experiences, and the importance of maintaining a human touch in an increasingly tech-driven world. This episode also features: Barbara Cominelli, CEO Italy and EMEA Retail Markets Lead at JLL Naveen Jaggi, President of Retail Advisory Services at JLL James Cook, Director of Retail Research in the Americas for JLL Links: Redefining Retail: 10 Guiding Principles for a Post-Digital World: https://www.wiley.com/en-us/Redefining+Retail%3A+10+Guiding+Principles+for+a+Post-Digital+World-p-9781394204700 Giuseppe Stigliano's newsletter: https://giuseppesglimpse.substack.com/ Watch the video version of this podcast: https://www.youtube.com/live/SdD4Vj8YUzY?si=B9glQjG26CK2D9eJ Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: [email protected]  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.