We've heard a lot about why service design is important but what does it look like in the context of People, Planet, and Profit? We talk with Martin Dowson, a UK-based service designer and Certified Customer Experience Professional who creates customer-centric organizations that deliver profitability through meaningful customer experiences. Martin mentions resources from the UK Design Council, including the Double Diamond design process and the Triple Bottom Line of people, planet, and profit. ________ Participate in the design challenge on our website. ________ Love what you hear? Please subscribe, rate, and review us! Want to keep in touch? Sign up for the mailing list at whyservicedesignthinking.com for access to useful freebies and bonus resources that won’t be available anywhere else. Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.