One of the most substantial hurdles is ensuring that what we do can be applied to real-life situations. Generalization is one of the stated goals of the field of ABA and much has been done to increase the likelihood that kids can generalize their skills. Nevertheless, it is one of the areas in which we can and should do better. Links for Today: https://childmind.org/article/controversy-around-applied-behavior-analysis/ https://www.tandfonline.com/doi/full/10.1080/23311908.2019.1641258#:~:text=The%20operant%20conditioning%20and%20compliance,typical%20clients%20would%20never%20pass. https://www.appliedbehavioranalysisedu.org/what-is-aba/ https://www.inbloomautism.com/post/is-aba-abusive https://www.youtube.com/watch?v=WVXckOGvpMs We are on Reddit! https://www.reddit.com/user/WhyWeDoWhatWeDo Recommendations Abraham: Adopt something Shane: Stephen King - Later (https://stephenking.com/works/novel/later.html) You can reach us directly at 775.525.0908, at [email protected], through the comments below OR on social via @wwdwwdpodcast or #wwdwwdpodcast.