Joining us today to speak about her career journey in Advanced Analytics and Marketing Research is Hilary Borndahl who is the Founder and CEO of Miix Analytics, a marketing consulting boutique based in the greater Toronto area. Miix consultants support in-house Marketing Mix Modeling (MMM) programs, coaching clients on the planning, analysis, reporting, optimization, and socialization of research. Hilary is also a passionate leader on a mission to empower women to live to their full potential and is actively involved in International Women's Day. Brought to you by Aria Benefits and Life & Legacy Advisory Group