Host Gail Buhl invites Partners For Wildlife podcast producer Kirk Klocke to step out of the booth and onto the mic to discuss public outreach, which is a big part of his role as the new P4W Outreach Specialist. Gail and Kirk quickly realize in the course of their back and forth about issues around public outreach communications & education that this discussion can spin off into deep dives across multiple areas, ranging from social media best practices, to how best to help staff and volunteers interact with the public, to a big elephant in the room that is explaining who we are, what we do, and what we don't do as rehabilitators. Gail's book recommendation as a tool to help explain some of the more sensitive aspects of wildlife rehabilitation, including answering that question: why bother rehabilitating prey species like rabbits and deer? Pass The Energy, Please! / Barbara Shaw McKinney (2000) Special thanks to Partners For Wildlife and The Raptor Center at the University of Minnesota College of Veterinary Medicine. Our executive producer and host is Gail Buhl. Our producer is Kirk Klocke. To learn more about The Raptor Center, visit Homepage | The Raptor Center (umn.edu). For more on Partners for Wildlife, visit Partners for Wildlife Home | The Raptor Center (umn.edu).