Let’s be honest – UX and UI are not fancy new concepts! The big boys - Google, Apple, Amazon - have been wowing customers for years now, providing innovative, seamless, and altogether awesome user experiences. UX and UI offer so much potential to enhance your brand. We’re now finally starting to see businesses at all levels embracing this and creating customer journeys that engage, surprise, and delight their customers. Host Ziad Matar talks all things UX and UI with Ahmad, including practical tips that every business can adopt, the latest digital strategies, and what the future holds for UX and UI. Literally no stone is left unturned in this podcast session! So, if you want to learn more about UX and UI and you’re looking to give your business a competitive edge - then this podcast is definitely not to be missed! My Guest:  Ahmad Alsultan, Experience Design Director, Squad X