In this episode with Budreya Faisal, she talks about her passion for sports and finding her true calling in leading as a brand development expert and sports marketer. She discusses the idea that initially sowed the seeds for Ghost Concept and led to its inception. From creating an identity for herself in a male dominated industry to leading it with conviction, Budreya strives to change the gender dynamics in sports and help other women achieve their true calling!  Budreya Faisal is the CEO and Co-Founder of Ghost Concept. Established in 2017, it is a new media company that aims to increase brand relevance in Sports & Football. She is also the founder of fashion label Bleach. In 2012, Budreya’s vision for BLEACH came to life. And unintentionally though true to her minimalistic design and preferred aesthetic.                 Budreya worked at the Dubai Sports Council as the Head of Sports Tourism, and was the former Marketing Director at the UAE Pro League working on the Arabian Gulf League and oversaw marketing developments and regulations in 14 professional clubs.  She also worked in top league clubs and Dubai’s Shabab Al Ahli, as Commercial Director. Budreya is an International Woolmark Prize nominee, one of 50 UAE nationals featured in the book “Those Who Inspire” and one of 25 Emirati women featured in the book “Emirati Women Achievers”.