This episode of the Women Thrive Podcast features Julie C Butler, a successful businesswoman, author, and branding coach with over 15 years of experience. Julie talks about the significance of lead generation in building a business, through strategies like using a lead magnet to attract an audience and building an email list. Julie highlighted the necessity of having a back-end tech system in place for any business which involves automation. She discusses creating a streamlined welcome sequence that nurtures a potential customer and continuously engages them. She also emphasized not overthinking what to offer in a lead magnet, as long as it provides quick, relevant value to the audience. ✨ Exceptional Highlights Building a Solid Email List: Why it Matters: As Julie divulged in our conversation, the concept of an email list acts as a business's backbone. Whether you're prepping for an elaborate website or just starting, growing an email list should be a top priority. From playing a decisive role in business promotion to fostering community building, an active email list can be your secret weapon to success.  Tips for Creating an Irresistible Lead Magnet: Creating a compelling lead magnet can prove instrumental in growing your email list. It typically involves a minimal time investment from your end and promises quick wins for the consumer. Offerings such as templates or systems that promise quick solutions often enjoy high conversion rates. Remember to appeal to the pain points of your ideal customer and offer a solution that aligns with your overall business structure.  Keeping It Personal: During our conversation, Julie underscored the significance of a welcome sequence. Often, we go overboard with our lead magnet only to leave our audience hanging post initial interaction. Having a welcome sequence, no matter how short, can help reinforce your brand's identity and keep your audience interested. Show Highlights 00:00 Introduction 02:55 Julie's Journey and Passion for Tech 03:26 The Role of Tech in Building Solid Business Foundations 08:27 The Importance of Email Lists in Business 16:04 The Importance of a Relevant Lead Magnet 21:07 Understanding the Importance of Trust in Buying Patterns 25:10 The Journey from Consuming a Lead Magnet to Becoming a Paying Client 30:34 The Importance of Regular Communication with Your Audience 38:12 Closing Remarks and Invitation to the Women Thrive Summit ✨ About Julie C Butler ✨ Julie C Butler, Owner of Julie C Butler, Author and Host of The Build Your Beautiful Business Podcast; is a Branding Coach, with over 15 years of experience owning and running a business. She helps female entrepreneurs who are ready to scale their foundation and create a cohesive brand that will convert more clients. This allows her clients to create scalable, sustainable businesses that work for them to help build their dream life.     ✨ About the Women Thrive Podcast ✨ The Women Thrive Podcast features women from all around the world with their inspiring stories of how they have conquered personal challenges and found a way to rise and thrive.  Listen to the stories of entrepreneurs, speakers, authors, experts, and business owners from all walks of life inspiring and empowering women globally. We cover topics of leadership, business success, mindset, spirituality, marketing and visibility, media and PR, and many more. Important Links: Julie’s Facebook: https://www.facebook.com/juliecbutler  Julie’s Instagram: https://www.instagram.com/juliecbutlerxo/  Julie’s Podcast: https://podcasters.spotify.com/pod/show/julie-c-butler  Women Thrive Summit: https://womenthrivesummit.com/ Women Thrive Podcast: https://womenthrivemedia.com/podcasts Women Thrive Book: https://womenthrivesummit.com/book/ Support this podcast at — https://redcircle.com/women-thrive/exclusive-content