On today’s episode of Word on the Street, Katie speaks to the amazing Tamara Littleton, CEO of The Social Element, a London based social media agency who offer genuine human connections through social media and simplify social media marketing, bringing calm to the chaos. They have worked with some of the world’s biggest brands including HSBC, Nissan, Oreos, Peloton, Keurig Dr Pepper, Smirnoff, and Visa to ensure their social media is creating genuine human connections with consumers. In this episode you will hear:  The story behind The Social ElementWhy being a genuine human is so important to business developmentThe importance of turning down work that isn’t the right fitThe difficulties of being a female founder who is also part of the LQBTQI+ community Links & references Katie Street: https://www.linkedin.com/in/katiestreet/ Tamara Littleton: https://www.linkedin.com/in/tamaralittleton/  Our Sponsor Series 5 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.