On today’s episode of Word on the Street, Katie speaks to Co-Founders of Imagen Insights, Cat Agostinho & Jay Richards. Imagen insights enable agencies and brands to crowdsource qualitative and quantitative feedback, ideas and insights from a global Gen Z community within 72 hours, and have worked with brands such as PepsiCo, Sky, ITV, and Gymshark. Cat is an award-winning supporter and promoter of talent throughout her career, Cat’s mission is to continue to support young people and provide them with opportunities regardless of their background and that diversity goes beyond race and gender, it’s also about diversity in thought. Cat has co-created a business and a culture that champions inclusivity, and Imagen Insights adapts processes and methods to cater for languages, disabilities and social factors. Jay co-founded Imagen Insights to close the conversation gap between brands and young people. He now equips some of the biggest household names with brutally honest feedback from the Imagen Insights Gen Z community to help inform their successful marketing strategies. From a rebellious start while at school to now the Co-Founder of Imagen Insights, a Forbes 30under30 entrepreneur and Mediatel's Future Leader finalist of 2020. In this episode you will hear:  What Gen Z are looking for from brands Gen Z trends for 2022Assumptions vs. the truth of the generationHow Gen Z differentiates from other generations Links & references Katie Street: https://www.linkedin.com/in/katiestreet/  Cat Agostinho: https://www.linkedin.com/in/cat-agostinho/ Jay Richards: https://www.linkedin.com/in/jaykrichards/ Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.