On today’s episode of Word on the Street, Katie speaks to Laura Holme, Founder and MD of Ballyhoo Coaching & Consulting - A new business & marketing consultancy offering specialist support to communications agencies from: One-off consultancy projects, to a fixed-term contract with a flexible number of days per week or month, including maternity cover. Laura has been in the advertising sector in the UK for over 30 years, 10 in Client Services, and the past 20+ years of those heading up new business and marketing working for a range of agencies across the communications mix including CDP, Wunderman, Proximity, FCB, mcgarrybowen and Publicis. She is the founder and MD of Ballyhoo Coaching & Consulting working for communications agencies driving their growth and marketing programmes, and coaching and mentoring individuals and teams, as well as working for clients managing their agency search & selection process. Laura is also a Lecturer at the Business School for the Creative Industries at UCA (University for the Creative Arts) and a Course Lead on the MA/MSc Global Marketing & Communications programme. In this episode you will hear:  The biggest challenges agencies have and how to overcome themThe importance of collaboration between sales and marketingThe psychology behind pitching and decision making Creating client advocacy Links & references Katie Street: https://www.linkedin.com/in/katiestreet/ Laura Holme: https://www.linkedin.com/in/lauraholme/ Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.