On today’s episode of Word on the Street, we bring you a shorter episode where Katie speaks to Kate Hutchinson, Founder & Managing Director of the award-winning events agency The Secret Event Service - An event management and consultancy business that specialises in the engagement and experience of event attendees through virtual and live events. Kate founded SES 18 months before the pandemic began, which ultimately changed the future of the company, as what they were first born to do became temporarily illegal. Adapting quickly to the changing marketplace, Kate and Team SES developed their skillsets to the world of virtual and hybrid event delivery and are now one of the leading agencies in the Hybrid event delivery market. Kate works with global clients on a whole range of events and platform solutions and has recently been awarded the ‘Emerging Entrepreneur’ Award at the Northern Leadership Awards as well as making it onto the events industry initiative Tomorrow’s Talent list for 2021. In this episode you will hear:  In-person vs virtual events Event protocols and best practices Pre and post-event must-dos How to create a great new business event Links & references Katie Street: https://www.linkedin.com/in/katiestreet/ Kate Hutchinson: https://www.linkedin.com/in/kate-hutchinson-9b7757a0/ Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.