On today’s Word on the Street episode, Katie speaks to Guy Edwards, Founder of Blackbird Agency.   Guy is a salesperson and trainer with 16 years of experience, a good proportion of that working on agency propositions, Guy is passionate about outbound sales. By his own admission, he is wildly impatient and as a result developed a sales process that whilst supporting the prospect's decision, both qualifies their value to the salesperson and moves them through the process to close quickly. Guy started in a clients services role many years ago but soon realised that sales was his "jam" and never looked back. If he was to sum it up - "Sales is at its core asking the right questions and then actually listening to the answers".   Guy trains business owners, sales professionals and teams alike across the UK. In his spare time, he is a passionate outdoorsman, fly fisherman, father to his son George and more than a bit fond of good food and wine. He strongly believes that salespeople need to train and keep their skills sharp. They are the beating heart of any business. In this episode you will hear:  How to get better results with Guy’s sales processesPsychological processes behind sellingThe benefits of cold calling Guy’s approach to sales trainingLinks & references Katie Street: https://www.linkedin.com/in/katiestreet/ Guy Edwards: https://www.linkedin.com/in/guy-edwards-blackbird-agency/ Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.