On today’s Word on the Street episode, Katie speaks to Emily Monsell-Holden, Founder and Brand Consultant at hollow & hill - Helping premium and heritage brands with purpose to be the best version of themselves by embedding brand into the heart of their culture. For almost a decade Emily headed up brand and marketing the iconic family-run wine and spirits merchant, Berry Bros. & Rudd and she now runs her own consultancy, Hollow & Hill, specialising in helping heritage brands thrive. Her approach is to focus on purpose, customer experience and internal culture, in order to increase loyalty, attract and retain top talent, and ensure long-term, sustainable success. Over a career that has spanned almost 20 years, she has worked with many great brands and businesses, including Fairtrade pioneers Cafédirect, English Sparkling wine brand Gusbourne, Virgin Atlantic Airways, Somerset House and The Royal Albert Hall. In this episode you will hear:  What a truly good brand experience looks like How to get the most out of your branding The overall make-up of brand reputationHelping your clients build stronger brand experiences Links & references Katie Street: https://www.linkedin.com/in/katiestreet/ Emily Monsell-Holden: https://www.linkedin.com/in/emily-monsell-holden/ Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.