Podcasting is a growing part of the marketing sector. James Burtt is a branding expert who has worked with 150+ entrepreneurs, brands, investors, PTs, coaches, influencers, actors, athletes and media companies on how to create global audiences by having a branded podcast. All of his clients' shows have featured in the iTunes top charts which makes him one of the leading podcast experts in the country.  James has launched - and managed the development of - a number of six figures businesses and brands, now spending the majority of time running his full-service content production agency, Phonic Content. This episode covers:    Why podcasting should become part of your marketing strategyWhat podcasting will do for your businessHow to use a podcast to build your personal brand The best way to build your podcast How to choose the right guests for your podcastDifferent ways to monetize your podcast Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ James Burtt - Phonic.Media James Burtt - instragram.com/JamesBurttOfficial Get in touch: [email protected]