Nigel's agency works with the fastest-growing direct to consumer (DTC) brands in health and wellness in the $5 - $30 Million range using digital growth marketing. Nigel spent four years building three marketing agencies. Two of them grew from 0 to 7-figures in 1 year. He knows what it takes to put in place complex paid social campaigns at scale. Currently as the CEO of Alpha Inbound, he focuses on building his reputation in the DTC landscape using business development, partnerships, and sales. He has consulted 8-figure direct to consumer brands about growth marketing strategies to get them to the next level of revenue. He encourages you to always challenge the thinking of the people around you in your industry. Don’t believe when you are told that a certain form of marketing is dead because by using the right language or tweaking your approach you could get engagement that you may have otherwise overlooked. This episode covers: Why you need to work in a niche How to build a digital marketing agency The importance of knowing the language that your consumers speakWhy you should use storytelling in your marketing The right way to do email marketing Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Nigel Thomas: https://www.linkedin.com/in/nigelthomas-ai/ Get in touch: [email protected]