Steve Wiideman is the President - SEO Consultant/SEO Expert of Wiideman Consulting Group. Specialising in strategic planning for multi-location and franchise brands, Steve considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, to name a few. Many of the mentioned projects had an emphasis on strategy, planning, and campaign oversight.  While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. This episode covers:    SEO strategies Creating reports and baselines Building tasks and taking action How to get ahead and do better for your clientsEasy wins for your business Attracting people to your business and website How to be consistently relevant  Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/Steve Wiideman: https://www.linkedin.com/in/seoexpertSEO: Strategy & Skills Textbook: https://www.stukent.com/higher-ed/seo-strategy-skills/Academy of Search Course (Use SEOSTEVE for Complimentary Access): https://www.academyofsearch.com/Location Page SEO Study & Infographic: https://www.wiideman.com/location-pages-for-seo Sample Content Marketing Template: https://docs.google.com/spreadsheets/d/19OPQtL78NJ1VfQhgwGo7aguPf3nu_2MJG0_MbafSX98/edit#gid=8 Sample KPI Tracker for SEO: https://docs.google.com/spreadsheets/d/1-vQp0ODGzWyUVy45ryNnsZzUWgBSkgc8DFk3M6G1M_8/edit#gid=1951363969 SEO Cheat Sheet: https://drive.google.com/file/d/1BOPjZ7ImDwCdsP1b7orL-mn1tQQj_yMQ/view Local SEO Sheet: https://drive.google.com/file/d/1-rKahLBaMRH8aO6w1fPW9nFGh0vOMYvy/view   ​ Get in touch: [email protected]