Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. Brands like Adidas, Hyundai, TikTok, Geox, Les Benjamins, Superdrug, PTC, Thomson Reuters, VMW and plenty more. His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity. Diagnosed with adult ADHD, Konrad went from founding his agency, over-extending with other businesses, burnout and debt, to bringing his partner onboard and starting over. This time they grew the agency around systems and processes and a holistic company culture, resulting in becoming one of the best known seven figure copywriting agencies around. Konrad believes in an outside in approach to business, and they have developed a 13-lens strategy that they use in the agency and it is also the basis for the Creative Copywriter Academy which Konrad founded to help businesses hone their own copywriting skills. This episode covers:    How marketing can help you grow your business Building a business based on demand Branding harder How to convince in an authentic way through the content you develop How to clarify your unique value proposition and stand out from the crowd  Copywriting and converting Understanding the needs of your audienceCreating compelling content that resonates with your audience Word on the Street is sponsored by Tanba.io. Tanba empowers agencies to grow their revenue, by giving agency leaders and their teams all the training, support and content they need to attract and win more new clients. To learn more about what Tanba.io can offer your agency, visit https://tanba.io/ Links & references: Katie Street: https://www.linkedin.com/in/katiestreet/ Konrad Sanders: https://www.linkedin.com/in/konradsanders/ The Creative Copywriter: https://www.creative-copywriter.net/ The Academy: https://academy.creative-copywriter.net/ Get in touch: [email protected]