Joining us this week on Founder Files is Marie Kouadio Amouzame and Alice Lin Glover, co-founders of Eadem, a clean beauty brand designed with the unique needs of melanin-rich skin in mind. Marie and Alice are friends who met while working at Google, branding some of the world’s most high-profile apps. After realizing they had a mutual love of skincare that involved frequently swapping product knowledge, it became apparent there was a gap in the market for more inclusive, clean beauty. So together they set out to build Eadem, a brand pioneering what they call “Smart Melanin Beauty”—a combination of science-backed ingredients and heritage botanicals that effectively and gently care for skin of color. Listen in as they share their journey of navigating the start of their bootstrapped business during a pandemic while both becoming new moms. This episode is chock full of major takeaways that you won't want to miss….  RESOURCES: Follow EADEM on IG here. To connect with Jaclyn Johnson, click here. To follow along with Create & Cultivate, click here. To check out our membership program, Insiders, designed for go-getters and game-changers like you, click here.   This episode is Produced by Dear Media with research and creative production by Ali Alquiza. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.