Growing a Custom Loungewear & Tie-Die Business in Your Early 20's, and Building a Brand Through Social Media with Shelby Cooke
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Working Gal's Guide Instagram: @WorkingGalsGuide
In today's episode I chat with Shelby, a college student and founder of shoplutely.com. Shelby founded Lutely in May 2020, and the business blew up when thousands of orders were placed in the matter of a few weeks! Shelby shares how she grew Lutely, the different components of starting an online shop she had to learn (including building a website, developing an Instagram, setting prices, and scaling the creation of her tie-dye sets). Shelby's story is incredibly interesting & inspirational - especially considering she's only in her early 20's!
Website: shoplutely.com
Lutely's Instagram: @shoplutely
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