My guest today is Nicola Elliot, Founder and Creative Director of NEOM Organics - one of the first, and fastest growing wellbeing brands in the UK, which specialises in 100% natural fragrances. Nicola’s inspiration for NEOM came whilst working as a magazine editor, when she realised the wellbeing of her friends and colleagues was suffering due to the demands of their fast-paced lives. She chose to retrain in aromatherapy and fast forward to today, NEOM has 4 standalone stores and is stocked with renowned retailers. I'm so thrilled to have her on today. Topics Women in work and women in entrepreneurship Turning a side hustle into a business Identifying your ideal customer Working mothers Buy the Working Hard, Hardly Working book here: http://linktr.ee/whhw  Follow along on Instagram: https://www.instagram.com/gracebeverley/ Keep updated on LinkedIn: https://www.linkedin.com/in/grace-beverley-574a10102/ Shop Sustainable Style at TALA: http://wearetala.com Get everything you need to reach your fitness goals at SHREDDY: http://shreddy.com Working Hard, Hardly Working is produced by Burning Bright Audio, the series producer is Ben Tulloh, editing by Ben Tuloh and video editing by Chris Ahjem.   See acast.com/privacy for privacy and opt-out information.