Many people are obsessed with optimizing their lives, but this might be a suboptimal way to live. Adam brings together psychologist Barry Schwartz (author of “The Paradox of Choice”) and applied mathematician Coco Krumme (author of “Optimal Illusions”) to discuss the dark side of maximizing everything. The three discuss the unintended consequences of always aiming for the best, debate different strategies for individuals and societies to make better choices, and explore how it’s possible to pursue success without sacrificing happiness. Transcripts for ReThinking are available at go.ted.com/RWAGscripts