Business Psychologist Michael Costello meets Will Greenwood and Ben Fennell to discuss their life lessons and new book "World Class: Lead, Learn and Grow Like a Champion". Drawing on insights from elite athlete & coaches such as Dan Carter, Kate Richardson Walsh, Rio Ferdinand, Helen Glover & Sir Clive Woodward as well as Business Leaders from Tesco, Unilever, Virgin Media the conversation explores what businesses can learn from sport and what sport can learn from business.  This interview shares lessons learnt from - The communications in the England changing room 5 minutes before the Rugby World Cup Final (winning the battle for hearts & minds) - The good the bad and ugly of coaching during his three, yes, three, tours with the Lions (ensuring brilliance can create magic & "riff") - How the team grew stronger not just through a player strike days before a test match but also a little conflict injected by the Royal Marines (England's 'Code of Conduct' and what leaders do to support the 'Disagree and Commit' process) - And lastly Sir Clive Woodward’s incredible response to Will’s news that his wife Caro had been taken to hospital in England during the World Cup campaign in Australia (the importance of well-being, kindness and leaders investing in their character) Podcast Notes: The book is published by Ebury Edge and Penguin Random House and is available on the 2nd September 2021. To find out more about the book visit http://smarturl.it/worldclassbk or https://www.penguin.co.uk/books/144/1443223/world-class/9780753558775.html Ben Fennell is a master in the field of advertising - developed from 16 years as the CEO of Bartle Bogle Hegarty in Singapore & London – today he works as the CEO of the Growth House working with global brands to develop their senior leaders. Find out more about Ben via the Growth House  and via twitter @FennellB.  Will Greenwood was critical to ensuring England powered to Rugby World Cup victory in 2003, is a leading broadcaster and commentator of the game and journalist for the Telegraph for 16 years. Find out more via twitter @WillGreenwood @OurlegendUK @Festivalsportuk & https://willgreenwood.co.uk/ To contact the podcast please email [email protected] or connect with Michael Costello via linkedin: https://www.linkedin.com/in/michaelcostellooccpsych1/ --- Send in a voice message: https://anchor.fm/jointheevolution/message