WOIConversations is a podcast that brings together academia and industry to discuss Open Innovation. Refreshing and dynamic conversations among leaders in the field, with insights for academics, researchers, practitioners and Open Innovation enthusiasts. A video session, a podcast, and a good time to share and learn together. Our hosts are Marisol Menendez (https://www.marisolmenendez.com/) and Marcel Bogers (https://www.marcelbogers.com/). Producer: Jakob Pohlisch (https://bit.ly/3vvOFy4). WOIConversations is brought to you by the World Open Innovation Community. Check out our website: https://worldopeninnovation.com/ Join us on Twitter: https://twitter.com/WorldOpenInno Instagram: https://www.instagram.com/worldopeninnovation/ LinkedIn: https://www.linkedin.com/groups/12541911/ ##### In Episode 5, we talk about crowds and individuals in open innovation. Our guest for today is Professor Ann Majchrzak. Ann is a Professor of Business Administration at the Marshall School of Business at the University of Southern California. She teaches and is doing research on digital innovation - with a track record of more than 25,000 citations to her name. She is a Fellow of the Association for Information Systems and has held concurrent appointments at Esade Business School, Ramon Llull University (Barcelona, Spain) Vrije Universiteit Amsterdam, LUISS School of Business and Management (Rome, Italy) and Simon Fraser University (Vancouver Canada) in the areas of Innovation and Organization. Also check out her great book: Unleashing the Crowd: Collaborative Solutions for Wicked Business and Societal Problems!!