When you think of your 'future self,' who do you see? The image is probably pretty blurry, but it doesn't have to be. My guest Hal Hershfield believes that by strengthening the connections between your present and future selves, you gain a new perspective on what's important—and create the future you want. Hershfield is the author of Your Future Self: How to Make Tomorrow Better Today and a Professor of Marketing, Behavioral Decision Making at UCLA’s Anderson School of Management. He spent over a decade researching how understanding our future selves can help us achieve our goals and hopes for the future. Topics discussed include:  How similar our future selves are to our present selves Why living in the now is not in opposition to planning for the future.  How thinking of our future self motivates us.  Techniques for connecting with your future self.  Subscribe to the Write About Now newsletter @ bit.ly/SmallTalkSubstack Watch interview @ bit.ly/WriteAboutNowYouTube