Great Writing. What is it? What Does it Achieve?
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Description
To be able to apply our written strategic communication skills, first we need to understand the power of the written word to MOVE people. From Elvis and Mark Twain to the principles of persuasion, we explore what makes writing ‘great’ and how it is used as a tool of strategic communication.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
More Episodes
This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from each lecture including the lecturer's favourite aspects of written communication - clear objectives,...
Published 06/06/13
This is the last lecture in the Writing for Strategic Communication series. (Thanks for your time and interest.) It reviews the 12 previous lectures and reflects on the most important aspects from each lecture including the lecturer's favourite aspects of written communication - clear objectives,...
Published 06/06/13
Published 06/06/13
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