If you’re keeping up with the 3D industry, you may have heard about generative design. It’s part of the evolution of the way things are made from 2D to 3D, and it’s the next big thing that’s giving designers the superpowers to make things. Bruce Blaho defines generative design as letting the computer do some of the heavy lifting in coming up with the ideas. Bruce is the Chief Technologist for HP’s Workstations global business unit where he is responsible for driving business growth via new innovations and technologies for HP’s most powerful set of personal computing systems. On today’s podcast, he joins Tom Hazzard and Tracy Hazzard as they dive into this concept and explain how it’s impacting rapid prototyping and digital manufacturing.   More About HP: Capture and Create with Z by HP, Inspiring you for your next creative breakthrough with the Z portfolio designed and built to improve the way you create. Discover the latest Z Book to help you with your latest creative project. Experience your design with HP Multi Jet Fusion technology and solutions reinvent design and manufacturing, unlocking the full potential of 3D printing and bringing down the barriers of 3D printing adoption across industries through materials innovation. For more details about Multi Jet Fusion technology click here.   Join the WTFFF?! 3D Printing movement today: 3DStartpoint.com Facebook Instagram LinkedIn Twitter YouTube