Ep.1 這樣的年代，我們要的是一致的品牌＿從 #Blacklivematters 事件一窺品牌行銷的風風火火
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2020 除了疫情讓全球人心惶惶，黑人長久面對的種族議題問題也在今年 5/25 George Floyd 事件後再次引爆，除了重新放大檢視種族歧視問題，行銷圈又發生了哪些事情呢？除了各大品牌火速推出廣告響應，Agency 圈也不平靜...
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Tesla CEO Elon Musk 屢次在他的推特上說自己不喜歡廣告，特斯拉也不會做傳統的付費廣告，甚至在今年十月解散了公司內的公關部門。到底看似如此不重視「行銷」的特斯拉是如何成為家喻戶曉的電動車第一品牌？
Published 10/27/20
Published 10/27/20
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