Luca Netz is the Owner and CEO of Pudgy Penguins a Web3-born brand that fosters creativity, freedom, and community. This is Luca's second time on the podcast, in the first episode we covered how he went from being a 10th-grade dropout to making his first million selling fake chains on Shopify. In this episode, we dove into Luca's "Blueprint" for transforming Pudgy Penguins from a renowned crypto brand into a global powerhouse on par with Apple and Disney. We also go through many other topics you don't want to miss: -Pudgy Penguins Walmart deal and it's impact on brand recognition -The Importance of Community and Culture -Pudgy's Social Media Takeover -How to maximize airdrop impact -How to build an infrastructure for mass adoption -The X-Factors of market cycles -Why linking physical products to digital NFTs is a smart move -Plans to acquire and build a Layer 2 Solution -The truth behind meme coins -Luca's message to the Pudgy Penguins community And much more! ------------------------------------------------------------------------- SPONSORS 🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana. https://jup.ag/ ♾️ Astar Network is a Web3 hub for innovation, offering tools and a blockchain platform for decentralized apps and smart contracts. It invites users to innovate and connect in a community-driven ecosystem, transforming ideas into reality with its robust infrastructure. https://astar.network/ 🤖 SwissBorg is Europe’s top trusted crypto app offering user-centric investment platforms and DeFi asset management with reliability and innovation. 💰 Earn up to €100 and be eligible for multiple airdrops by Registering to Swissborg via the following link: https://join.swissborg.com/r/kevinH6E7 ♾ Coinsilium provides vital funding and expert advice to Web3 and AI-powered early-stage technology companies. https://www.coinsilium.com/ ------------------------------------------------------------------------- Connect with Luca👇 Twitter: https://x.com/LucaNetz Linkedin: https://www.linkedin.com/in/luca-s-a13508192/ Connect with Pudgy Penguins👇 Twitter: https://x.com/pudgypenguins Website: https://pudgypenguins.com/ Connect with Kevin & When Shift Happens👇 Website: https://www.podpage.com/when-shift-happens/ Instagram: https://www.instagram.com/kevinwshpod/ TikTok: https://www.tiktok.com/@kevinfollonier_ Linkedin: https://www.linkedin.com/in/kevinfollonier/ Twitter (X): https://x.com/KevinWSHPod ------------------------------------------------------------------------- 0:00 Introduction 1:36 Jupiter, Mantle, Astar Network Partnerships 2:23 Walmart X Pudgy Penguins 7:25 Selling 1,000,000 Units 10:22 Building Infrastructure for Mass Adoption 12:35 Acquiring An L2 To Reach The Next Level 14:29 Social Media and Digital Strategy 16:07 Pudgy Penguins via Social Networks 17:48 Overpass IP 20:17 Distribution Problem 21:20 X-Factors of Market Cycles 22:28 Maximizing Potential 27:27 Pudgy Penguin Market Journey 33:41 Avoiding Arrogance 37:33 Building an Inclusive Community 42:38 Maximizing Airdrop Impact 50:10 Strategizing Airdrops for Penguins 51:26 Expanding Pudgy Penguin Holdings 54:34 Timing the Layer Two Launch 56:34 Attracting Big Brains to Pudgy 59:18 Kickstarting NFTs with Token Launches 01:01: 53 Meme Coins 01:06:45 LayerZero 01:07:45 Doodles 01:08:00 Ordinal Builders 01:08:47 Execution Risk 01:09:50 Leverage Unlocks NFT Potential 01:12:03 Message to the Pudgy Community