We all have our favorite TV shows, and every year it seems that others become more popular than others. What do these trends mean, especially to marketers? In this episode, we hear from Imran Hirani, General Manager of Nielsen Scarborough. Hirani shares key considerations for marketers to account for when evaluating emerging media platforms for marketing strategies and how brands can build authentic connections to fortify their mission to key audiences. Hosted on Acast. See acast.com/privacy for more information.