If you reminisce about the fashion trends that dominated the 90s and early 00s, brands such as Abercrombie & Fitch probably come to mind. With its signature dark lighting and distinct cologne scent, the store embodied the essence of that era. However, the brand has since undergone a transformation that prioritizes diversity, inclusion, and celebrating individuality. In this episode, Cory Weaver, the Head of Brand Communications and Influencer Marketing, sheds light on his personal journey with the company, how the brand continuously evolves, and what we can anticipate seeing in the future. Hosted on Acast. See acast.com/privacy for more information.