On this special episode, which was recorded live earlier this month, Tim sat down with Mel McVeigh (VP Consumer Product, Conde Nast) & David Greenaway (Product Team Manager, We Make Websites) It’s a wide ranging discussion about the interplay of content and commerce, where they discuss, the ecom considerations for the multiples brands at Conde Nast, how companies like Toast are nailing the content driven storytelling, creator culture, influencer culture and trend culture driving our...

We discuss what an analogue-digital brand is, why tone of voice is the key to scale, how to balance customers and trade partners, building online and offline communities and why brand activations opportunities with companies like Malin + Goetz are so important. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss building a personal brand on LinkedIn, the pros and cons of Gartner’s magic quadrant, his role at the MACH Alliance and how they fit into the ecosystem, the Shopify versus Commercetools debate, the rise and fall of Magento and who will be the dominate platform in 10 yrs time. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the early rise of Christmas-related Google searches, Tesco in hot water, H&M charging for returns, OpenAi and DALL-E 3, Days going viral via Tube Girl, Shopify’s 3D modelling feature and NME making a comeback. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the fallacy of big data, the importance of harvesting the right data, GA4’s TLDR, navigating data regulation, the power of Shopify’s product velocity and the pros and cons of being platform partner agnostic. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss transitioning from dentistry to D2C founder, the power of indirect marketing, the pros and cons of appearing on Dragon’s Den, taking on the FMCG giants and how to change the habits of every single person on the planet. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss the power of having a purpose, the similarities between dating and hiring, the huge potential of ex-service people, humanising SaaS branding with humour and the power of ambition coupled with trusting your gut. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss creating new channels like communities, avoiding product and marketing silos, whether brand trumps product, the rise of LinkedIn as a new medium for D2C brands (eg Surreal), who are best at adapting to the new paradigm of marketing and Joe’s take on whether to hire an agency or not. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

We discuss why they are disrupting dairy, the power of attention to detail and data, the challenges of D2C unit economics, category expansion, the pros and cons of leveraging a huge audience and why we might need to wait a while for chicken skin butter. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

In this Wednesday’s episode, Will and Tim deep dive on the eComm news of the last week. They discuss the US military sending incorrect emails, WooCommerce and TikTok partnering up, TikTok’s new fulfilment service, Youtube’s affiliate programme and the demise of Wilko, WeWork and Hopin ☹️ …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

In this week’s episode Tim sat down with Shopstory co founder and CEO, Andrzej Dąbrowski. From his background in building digital experiences in Ecom, Andrejz talks about how Shopstory empowers designers and marketers to build visual content without the use of code or developers. Thus meaning, developers can spend their time elsewhere. Hear Andrejz's thoughts visual building, CMSs and the Headless horse race between Shopify, commercetools, Centra, Commerce Layer et al. …………. Sign up to the...

We discuss the advantages of a long term strategy horizon when it comes to a sale, why internal and external alignment on what people want out of the deal is key, the ceiling ones hits when they bootstrap, the pros and cons of different communications strategies when announcing the deal and Craig’s top tips for a better due diligence process. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️

It’s the last Wednesday of the month so Will and Tim are here to deep dive on eComm (and beyond’s) most interesting news. They tackle IKEA adopting AI, LMVH’s innovation award, Shopify’s answer to Prime Day, BNPL Pizza, Shop Pay moving into the enterprise, Peleton on the ropes and the sad passing of Bother. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss the history of Recharge, structural changes in the market and how they’re impacting merchants, the move from deterministic to probabilistic marketing, why maximising customer LTV is so important, differentiating loyalty from subscription, the pros and cons of referral programmes and why you just need to trust your gut. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss moving from Kickstarter to Amazon to DTC, the keys to assessing CPG product-market fit (TAM, ship friendliness, shelf life and repeatability), launching new categories and product lines, under indexing on the product, the importance of brand experience in a retail environment and how Will’s LinkedIn shower thoughts are created. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss pivoting from SaaS to agency, being early adopters of Headless, the importance of goal alignment between client and agency, the advantages of starting a brand as agency founders, why Shopify is incredibly hard to beat and the pros and cons of sharing a bed with your co founder. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss the early days of shopify, transitioning from platform to agency, the ins and outs of the Able sense deal, agency M&A opportunities, why it’s better to buy than build and the broader headless composable market. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

Instead of our normal broadcast, we’re doing something a little different. Will and Tim spend 30 mins chatting about the past week’s most interesting eComm (and beyond) news. Think Pivot meets Morning Brew pod meets The Rest Is History. We discuss Threadup’s resale report and the general state of circular platforms, Gymshark’s approach to retail and where omnichannel is at, Vice’s demise, KIKI the new Web3 beauty brand and Domm Holland’s new startup, Trady. …………. Sign up to the Your...

We discuss Tash’s transition from journalism to agency world, opportunities for brands in the current economic climate, why getting back to basics is and always will be a good strategy, building and fostering a community, the challenges of sweat equity and why one needs to take responsibility for their own personal brand. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss the advantages of starting a brand with agency experience, balancing DTC and retail, why being on draught is the holy grail, the challenges and advantages of finding early adopters, the value prop to pubs for non alc options and why focussing on the boring stuff is a key ingredient to startup success. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss why Shopify POS was an important service in the early days at Kubix, a day in the life of an agency Ops Director, why brands are likely already using AI but don’t know it, navigating the tech partner landscape and the most challenging aspect of the current economic climate; hiring. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss the beauty of building and selling something you enjoy, the pros and cons of bootstrapping, the similarity in challenges at each stage of the agency life cycle, value-based pricing, the best uses of AI in an agency context, the importance of cultural fit between a buyer and seller and what life looks like after an exit 🚀 …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss how a challenging personal period and extensive experience in the FMCG space led to the creation of the brand, the power of combining beauty and emotional well-being, why barriers to entry in the DTC space are both a blessing and a curse, the pros and cons of celebrity-backed brands and what Namrata is most excited about in 2023. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss what skills he acquired after the Peoplevox acquisition, why becoming a trusted advisor is an excellent sales tactic, what a dark stack it is and why it’s important, the power of eCommerce tech curation, why software sales experience is an advantage when advising eCommerce brands, balancing work and life and Ollie’s secret business book recommendation 🤫 …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Recharge here ⚡️ Enjoy ✌️

We discuss how a last flight out of London at the start of the COVID lockdown kick-started the brand, the advantages of crowd-sourced product development, why embracing a COVID-enforced D2C strategy was so powerful, the process of moving from D2C only to a multi-channel player, using D2C data to inform your retail strategy, why not spending any money on acquisition until the eComm basics were in play was a smart move, why sticking to 0% alcohol, whilst difficult, has been a key ingredient for...