Applications are open for FREE 30-minute business strategy sessions with a Smart Girls Strategist: APPLY NOW Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Today's show: Part 3 in our series on Identity Architecture.  In this episode we're discussing the importance of defining the problem you solve for your perfect people.  Here's how you do it: Craft a clear "challenge statement" to guide your identity. Choose a memorable and relatable name for your brand identity. Test your name ideas on social media. Brainstorming ideas to name your product, service, course or community brand identity. Hear examples in the episode, including Dupe Photos, No More Bad Photos, Lazy Girl Jobs, and more.   Consider:  Opposites/unexpected combinations Skill/Hobby + Unexpected Quality Internal conflict/hidden desires  RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Travel with us: get details on the Joshua Tree Sabbatical Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Want to chat about this episode? Text 📲 at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman