For creative entrepreneurs, there’s always a tension between the creative projects we want to undertake, and the need to make it easy for people to understand the niche we fit into. It doesn’t make sense for us to be everything to everyone, but niching down is challenging because it feels like we’re giving up our creative fulfillment. Can we niche down and still have room for creativity? How do we know we’re on the right track when it comes to finding the right niche? In this episode, I’m joined by business and mindset coach, and the founder and CEO of The Ambitious Introvert, Emma-Louise Parkes. She shares how to shift the way we present ourselves in the market, and why it’s such a valuable exercise. 3 Things You’ll Learn From Emma-Louise Parkes; Why we have to accept pivoting and changing niches without self-judgment The struggle creatives have with niching down Why she deletes work-related apps off her phone every night Guest Bio Emma Louise-Parkes is a business and mindset coach, and the founder and CEO of The Ambitious Introvert. She helps high-level introverts, empaths and HSPs create the strategy and mindset for massive success. Emma-Louise is an 86% introverted INFJ-A who is passionate about helping ambitious introverts, empaths and HSPs build successful, sustainable businesses they love. Listen to Emma-Louise’s podcast, The Ambitious Introvert https://emmalouiseparkes.com/podcast (here) and join The Ambitious Introvert Facebook group https://www.facebook.com/groups/introvertnetwork/ (https://www.facebook.com/groups/introvertnetwork/).